Just lately I’ve been considering alternatives for Project Wonderful advertising, which I use on this site, the reason being I’m less than happy with the drop in revenue from them since they introduced their different Advertising Zones (US, Canada, Europe and everywhere else).
Basically PW ads work by people bidding on one spot. If they bid higher than the ad which is there now, they win. The other ads my have a higher limit though, so they automatically counter bid until one gives up. Now, for people like me, with hundreds rather than thousands of daily page hits, in the old system the ads ran from anywhere from nothing to about 50cents a day.
However, their new system effectively takes each spot and splits it into four, by area. This means that ads are less likely to bid against each other, as there’s only a one in four chance of bidding on the same spot, and the bids don’t go as high as often.
Since they introduced this my average income has been about USD5 per month, down from an average of USD15.
So I’ve refined my ad spots (to the right), and the top two are now up for direct rent. (There are a couple of ‘holding’ ads meanwhile). If you would like to advertise on my blog (125×125 ads only I’m afraid), then you can click on the link at the top of the first column, enter your details and have your ad up for 1 week (USD1) or a month (USD3). The system should work automatically, thanks to a handy WordPress plugin I found!
Time to cut out the middle man!
Tags: advertising, Blogs, Project Wonderful
